OAKLAND BRANDING SESSION | LOUPE COFFEE
Branding photos for Loupe Coffee! Sandra has a coffee consulting business in Oakland, CA and needed fresh photos for her website and social media. She is tired of the same old coffee imagery, and wanted photos that represent her and her brand. On our concept call with distilled this down to fun, vibrant, and colorful, while still being educational and professional. She didn’t want to come across as stuffy or sterile. She teaches a high level coffee certification course but wants it to be seen as approachable, not gatekeep-y. So we chose a bold wardrobe, busy backdrops, and lots of color. We also incorporated bits of who she is outside of work, sneaking in a cocktail, her pup Pippin, and her tango shoes.
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